Sport Management

The School of Education offers a BS in Sport Management.  Students who complete the degree requirements for Sport Management are qualified to work in management-related positions at the collegiate and professional sports levels. The individual would also be trained to work in companies that manufacture, distribute or sell sporting equipment. The individual would be qualified to seek management positions in commercial, corporate, and private fitness facilities and companies.

Sport Management Program website

Featured Resources & Career Ideas

Amateur and Professional Sport Management:  Involves the management of youth, high school, intercollegiate, Olympic and professional sports.

Sales and Merchandising: Includes the manufacturing, distribution and sales of sporting equipment, merchandise and apparel.

Facilities Management: Involves the management of commercial, corporate, and private fitness and recreation facilities and companies as well as local city and county parks & recreation departments.

Communications/Media: Involves marketing, advertising, and public relations of sports teams and athletes, as well as print and broadcast journalism.

View specific employers by state.

Employer categories:

  • Arenas, Auditoriums, Stadiums
  • City Parks and Recreation Departments
  • College and University Athletic Departments
  • Community Centers
  • Corporate Health Centers
  • Exercise Equipment Manufacturers
  • Health and Fitness Clubs
  • High Schools and Middle Schools
  • Newspapers, Magazines
  • Olympic Training Centers
  • Professional and Amateur Sports Teams and Leagues
  • Professional Athletes
  • Professional Fitness/Sports Organizations
  • Radio Stations/Television Stations
  • Recreation Centers
  • Recreational Organizations (ie, YMCA, YWCA, Boys and Girls Club)
  • Recreational Sport Leagues
  • Regional Sport Commissions
  • Sport Associations
  • Sport Camps
  • Sport Clinics
  • Sport Facilities
  • Sport Marketing Firms/Departments
  • Sport-Related Internet Sites
  • Sporting Goods Manufacturers/Stores
  • Youth Sport Organizations
  1. Gain direct experience within the areas that interest you most through research projects, independent study, internships, part-time jobs, student organization involvement, or volunteering.
  2. Register for KU Career Connections and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information.
  3. Become involved in sport management programming on campus through resources like KU Recreation Services or KU Athletics.
  4. Consider joining sport management-related professional associations and, if possible, attend local and/or regional conferences to make connections with professionals working in your field of interest.
  5. Develop your resume and tailor it to your area(s) of interest: sample resume (pdf).
  6. Develop strong interpersonal skills.
  7. Consider getting involved with a student organization at KU related to your area of interest, such as: Sports Management Club, Sports Marketing Club, KU Intramurals, and KU Sports Clubs.

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