Strategic Communications

The School of Journalism and Mass Communication offers a BS in Strategic Communications. This prepares students to work in media sales and management and marketing communications fields, including advertising and public relations. At the capstone level, students apply their learning to professional practice in media sales and management or strategic campaign development. If you can see yourself developing advertising, marketing, or public relations campaigns, selling ideas, developing promotions for clients who have products or services to sell, or working for corporations, governments, profit or non-profit agencies, you will choose the Strategic Communication track.

School of Journalism and Mass Communication website
Journalism Career Center



Featured Resources & Career Ideas

Corporate Communications: Involves careers that help "get the word out" in the corporate community to the public through public relations, training, and relationship building.

Consumer Communications: Concerns providing information to the consumer or customer to generate revenue.

Media: Focuses on spreading various broad messages through various methods and outlets to reach a large number of people.

Communication Disorders: Involves working with people who have one or more communication disorders to assist them in effectively communicating.

Writing: Allows individuals to express themselves through communication and provide entertainment and/or provide necessary or informative information the public through a variety of resources such as books, magazines, newspapers, or websites.

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Further Explore Careers in Strategic Communications

  • Exploring Careers and Jobs in Marketing - an article with helpful information on exploring marketing as a career
  • - contains a variety of career ideas for students majoring in communications, advertising, or journalism with descriptions of occupations

View specific employers by state.

Employer categories:

  • Advertising, Marketing, Public Relations Firms
  • Alumni Associations
  • Chambers of Commerce
  • Consulting Firms
  • Corporate Companies
  • Institutions of Higher Education
  • Event Venues  
  • Local, State, and Federal Government Agencies
  • Magazines
  • Newspapers
  • Non-Profit Organizations
  • Political Campaign Offices  
  • Publishing Companies  
  • Radio, Television, and News Stations
  1. Identify areas of interest and your strengths in strategic communications so you can focus your academics and experiences toward these fields
  2. Become familiar with the required professional qualifications associated with careers that interest you (i.e., advanced degrees, licensure and/or certifications)
  3. Gain direct experience within the areas that interest you most through research projects, independent study, internships, part-time jobs, student organization involvement, or volunteering.
  4. Register for KU Career Connections and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information.
  5. Consider joining a professional organization related to your area of interest and, if possible, attend local and/or regional conferences to make connections with professionals working in your field
  6. Earn a minor or take additional coursework outside your major when relevant to your career goals
  7. Maintain a strong GPA if you are considering pursuing graduate or professional education
  8. Consider getting involved with a student organization at KU related to your area of interest, such as: Advertising Club, Marketing Club, Sports Marketing Club, Student Ambassadors, and University Daily Kansan

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