The School of Journalism and Mass Communication offers a BS in Strategic Communications. This prepares students to work in media sales and management and marketing communications fields, including advertising and public relations. At the capstone level, students apply their learning to professional practice in media sales and management or strategic campaign development. If you can see yourself developing advertising, marketing, or public relations campaigns, selling ideas, developing promotions for clients who have products or services to sell, or working for corporations, governments, profit or non-profit agencies, you will choose the Strategic Communication track.
Sample of Related Skills
- Learn the theory and practice of professional communication
- Understand the theoretical foundations underlying persuasive messaging
- Conduct detailed, extensive, and accurate audience analyses
- Employ basic techniques for data gathering, analysis and statistics
- Develop core skills in writing, editing, storytelling, and design
- Apply communication concepts and theories to address everyday dilemmas within the dimensions of ethics, society, law, technology, relationships, and culture
- Demonstrate oral communication skills including public speaking, advanced decision-making, and negotiation and collaboration
Popular Career Paths
Corporate Communications: Involves careers that help "get the word out" in the corporate community to the public through public relations, training, and relationship building.
Consumer Communications: Concerns providing information to the consumer or customer to generate revenue.
Media: Focuses on spreading various broad messages through various methods and outlets to reach a large number of people.
Communication Disorders: Involves working with people who have one or more communication disorders to assist them in effectively communicating.
Writing: Allows individuals to express themselves through communication and provide entertainment and/or provide necessary or informative information the public through a variety of resources such as books, magazines, newspapers, or websites.
Explore More Career Paths
- Exploring Careers and Jobs in Marketing - an article with helpful information on exploring marketing as a career
- MyPlan.com - contains a variety of career ideas for students majoring in communications, advertising, or journalism with descriptions of occupations
Jobs to Consider
Places to Seek Employment
Advertising, Marketing, Public Relations Firms
Chambers of Commerce
Institutions of Higher Education
Local, State, and Federal Government Agencies
Political Campaign Offices
Radio, Television, and News Stations
View specific employers by state.
- Identify areas of interest and your strengths in strategic communications so you can focus your academics and experiences toward these fields
- Become familiar with the required professional qualifications associated with careers that interest you (i.e., advanced degrees, licensure and/or certifications)
- Gain direct experience within the areas that interest you most through research projects, independent study, internships, part-time jobs, student organization involvement, or volunteering.
- Register for KU Career Connections and subscribe to the Internship Newsletter to receive automated weekly emails with specific internship information.
- Consider joining a professional organization related to your area of interest and, if possible, attend local and/or regional conferences to make connections with professionals working in your field
- Earn a minor or take additional coursework outside your major when relevant to your career goals
- Maintain a strong GPA if you are considering pursuing graduate or professional education
- Consider getting involved with a student organization at KU related to your area of interest, such as: Advertising Club, Marketing Club, Sports Marketing Club, Student Ambassadors, and University Daily Kansan
Job and Internship Search Resources
- Adweek Media Job Market - online career resource center with job listings and career ideas for those interested in working in media
- American Marketing Association of Kansas City - professional development opportunities in the marketing, as well as career tips, networking opportunities, and job and internship listings
- American Advertising Federation of Kansas City - information & networking opportunities, as well as a guide of internships in advertising, PR, marketing, communications, event planning, and more
- American Marketing Association - a marketing career management center, where you can "ask the expert," receive career tips and strategies, receive newsletters, and search for jobs
- Careers-in-Marketing - a list of industries to explore in the field of marketing
- Ed(2010) Whisper Jobs - job and internship listings, as well as salary and contact information for various companies in the publishing and journalism industries.
- Free Fashion Internships- Listings of postings by companies seeking fashion interns, as well as other fashion industry advice
- Kansas City's American Association of Advertising Agencies - Provides links to career and internship pages to Kansas City's top advertising agencies
- KU's School of Journalism job and internship listings - list of jobs and internships in strategic communications
- Gogovernment.org - explore potential careers and internships in public relations or strategic communications within the federal government
- MarketingJobs.com - job listings and industry magazines for careers in advertising and marketing
- MediaBistro.com - job listings, networking and freelancing resources, and more
- MediaJobs.net - job and internship listings in media
- Public Relations Society of America - a PR and communications job center with job listings, featured employers, salary information, and job alert features
- Public Relations Society of America: Kansas City - information and networking opportunities in PR, as well as job postings and an internship directory
- Talentzoo.com - job listings in marketing, advertising, digital, and media